Custom-built tools for marketing managers and their teams. Some give you insights and recommendations. Others give you ready-to-paste outputs that automate the repetitive bits.
Employee Advocacy ROI Calculator
See the equivalent LinkedIn ad spend your team's organic posting is worth — and get the breakdown emailed to you.
Open calculator → LiveLinkedIn Page Scorecard
Score your company page across the things that actually drive reach, and get a prioritised list of what to fix first.
Open scorecard → Opening soonLinkedIn Leaders Workshop
A step-by-step kit to activate your team on LinkedIn — five short modules ending in a ready-to-run 30-day launch plan.
Request access → LiveWeb Copy Rewriter
Paste your website copy, share your brand voice and audience (your strategic objectives, the North Star, brand values — optional fields), and get a rewritten version guided by your brand voice — with notes on what changed and why.
Open tool →Operational tools I've built for clients — the kind that turn a repetitive workflow into a system, not just a one-off lead magnet. These aren't public, but I'm happy to walk you through how they work.
Content Briefing Tool
An internal briefing tool for a marketing team with live email preview, Airtable API integration and one-click HTML export — cutting email production time from around 3 hours to under 45 minutes and eliminating layout errors caused by manual Mailchimp editing. Reduced repetitive task time by an estimated 4+ hours per week across a team of three.
Facebook Post Helper
Users select a post type, answer three to four questions about what they want to share, and receive a ready-to-publish caption written in the organisation's brand voice — grounded in their core values, with natural te reo Māori integration. Reduced post creation time by an estimated 85%.